All My Knotted-Up Life

A Case Study in Narrative Stewardship

When Tyndale House Publishers prepared to release the highly anticipated memoir of Beth Moore, the stakes were global. This wasn't just a book launch; it was the unveiling of a deeply personal, high-stakes legacy. Cause Catalyst was brought in at the 11th hour to bridge a critical gap: the project lacked a cinematic anchor for its digital and live launch, and the window for traditional production had already closed.

The Challenge: The 11th-Hour Constraint Major author launches often require a visual "North Star" to drive pre-orders and event engagement. However, the team faced three massive "walls":

1. Zero Production Runway: There was no time to schedule principal photography or a dedicated film shoot.

2. Narrative Security: The content was highly sensitive; the "reveal" had to be protected until the release date.

3. Resource Scarcity: Without a budget for a new production, the campaign needed a world-class result using only the assets already in existence.

The Strategy: Narrative Mining & Synthesis Because Cause Catalyst was already embedded in the project’s inner circle—having been one of only five entities to hear the full manuscript during the audiobook production—we possessed a "Subject Matter Expertise" that a standard agency would lack.

Instead of a generic promo, we performed Narrative Mining. We navigated hundreds of hours of raw audio and decades of archival footage to find the "pulse" of the story.

• The Audio: We identified specific, evocative vocal "hooks" from the raw Audible sessions that captured the memoir's vulnerability without "spoiling" the plot.

• The Visuals: We synthesized a decade of career archives with custom motion graphics and high-end stock textures to create a "collage of a life" that felt expensive, intentional, and raw.