The Brief
The Freedom Church Alliance sought to elevate their core messaging with two new videos. The first video provides a succinct overview of the organization's mission, history, and goals in a compelling three-minute-thirty-second narrative. The second video introduces "The Fight for Freedom," a comprehensive coffee-table book detailing the complexities of human trafficking. Cause Catalyst captured these narratives with a clean, minimalist approach, incorporating dynamic visuals to enhance engagement and effectively communicate the organization's message.
The Execution
Aerable CO a Houston based consulting firm in collaboration with Cause Catalyst aimed to produce two core messaging videos, enhancing their outreach and engagement. The first video, a concise three-minute-thirty-second piece, presents the organization's mission, history, and goals. The second video highlights their book, "The Fight for Freedom," offering insights into human trafficking's causes, challenges, and solutions. Both videos, shot in a clean, minimal
"We can't underestimate the power of believers giving collectively to support anti-human trafficking work together."
-Leigh Kohler
Mission & Vision:
The Freedom Church Alliance Story
The Freedom Church Alliance needed a concise, engaging video to explain their mission, history, and long-term goals to new and existing supporters. This video serves as a foundational introduction for those unfamiliar with the organization or needing a deeper understanding of its impact. It also helps reinforce the message to donors, partners, and volunteers, showing how the alliance works with churches and anti-human trafficking organizations.
Introducing "The Fight for Freedom"
A Book Combating Human Trafficking.
The video was essential to promote the coffee-table book titled The Fight for Freedom, which highlights the root causes, challenges, and solutions surrounding human trafficking. The organization needed a visual storytelling tool to create interest and draw attention to this powerful resource, helping to extend its reach beyond traditional fundraising methods. By showcasing the book in a professional, high-quality format, it appealed to both emotional and intellectual engagement from viewers, urging them to purchase or support the cause through this medium.